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Your questions are transactional

Every question is a trade. Ask in a way that makes the answer worth giving, and both sides get more back.

A question costs the other person time and attention. In return, it offers them something: a chance to help, to show expertise, to learn what you are working on. Every question is a small transaction.

Good transactions are fair to both sides. A question that shows your homework, respects the other person’s context and makes it easy to answer is a good trade. A question that outsources thinking you could have done yourself is a withdrawal from an account you will need later.

In client work this is the whole game. The questions you ask in the first meeting tell the client more about your competence than any portfolio. Ask about their users, their constraints and what success means to them, and they learn that you think about outcomes, not just tasks.

Try this

In your next meeting, prepare three questions that could only be asked by someone who did their homework. Notice how the conversation changes.

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Ask better questions to get better answers

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A goal is a dream with a plan

A dream becomes a goal the moment it has a first step, a date and a way to tell whether you are on track.

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Your goal is your compass

A clear goal is less a destination than a tool for deciding, every day, what to say no to.